If Meta shows that your Business Portfolio is restricted, the portfolio (formerly Business Manager) can no longer be used to advertise, so ads in the ad accounts it owns usually stop. You can see the reason and request a review in Meta Business Support Home, but reviews are limited, so prepare before you click.
What a Restricted Business Portfolio Means
A business portfolio is where Meta groups your Facebook Pages, Instagram accounts, ad accounts, catalogs and the people who manage them. When it is restricted from advertising, the restriction also affects the assets it owns.
A restriction can be partial. During an investigation of unusual activity, Meta may temporarily lower your spending limit or block you from adding admins, partners and new ad accounts. For your assets, this usually means:
- Ad accounts owned by the portfolio stop delivering ads, and new campaigns may be blocked.
- Pages and Instagram accounts usually stay online, but cannot advertise through the restricted portfolio.
- Pixels, datasets and catalogs remain in place, but campaigns that use them cannot run.
A restriction often comes with a review option. If Meta reviews the case and keeps the restriction, the account is blocked, which most people see as “disabled.”
How to Find the Reason in Business Support Home
Meta Business Support Home (facebook.com/business-support-home) shows the status of your business portfolios, ad accounts, catalogs and Pages. Many people still call it Account Quality, and Meta’s help pages still link to it at facebook.com/accountquality.
- On a computer, open Business Support Home with a profile that has full control of the portfolio.
- Click the calendar icon at the top right and choose the last 14, 30 or 90 days.
- In Account status overview, open the Outstanding tab under Recent account issues.
- Click the restricted business portfolio to see the reason Meta gives.
- Read the What you can do section, which lists the actions open to you.
Check every line: your personal account, each ad account and each Page have their own status, and the real cause is sometimes one of those. The overview also helps you confirm whether a message claiming to be from Meta is genuine.
Common Reasons Meta Restricts a Business Portfolio
Meta’s help pages describe the main triggers:
- Policy violations under the Advertising Standards, Community Standards or Commerce Policies.
- Suspected hacking of the portfolio or an asset, such as a hijacked admin profile. If that happened, first recover admin access after a Facebook Page hack.
- Missing two-factor authentication. Meta requires it for business portfolios that are 90 days or older.
- Payment problems, such as unusual payment activity or many failed or disputed payments.
- Unverified or mismatched business details. If Meta sees signs of misrepresentation, it may ask you to verify the business.
- A restricted admin. If an admin’s personal profile is restricted from advertising, that person can’t use business assets, and ad accounts where they are the only user may also be disabled.
- Connected assets. Meta reviews the portfolio together with its ad accounts, Pages and people, so a serious problem on one asset can affect the whole portfolio.
How to Request a Review
Only an admin can request a review, and Meta limits how many times you can do so. Treat the first request as your best chance.
Prepare your evidence first
- Unaltered business documents (PDF, JPEG or PNG) whose name matches the portfolio name, such as a business license, articles of incorporation or tax certificate.
- The same business name, address, phone number and website in the portfolio as in your documents.
- A working HTTPS website showing your business name and contact details, with domain verification done (meta tag or DNS record).
- Two-factor authentication on for every admin, with unknown people and partners removed.
- A short, factual note on what your business sells and what you fixed.
If your portfolio is not verified yet, see our guide to business verification on Meta. If Meta rejects your documents, read why you can’t verify your business on Facebook.
Submit the request
- On a computer, go to Business Support Home and select Account status overview in the left menu.
- Select the restricted business portfolio.
- In What you can do, complete any step Meta lists first, such as Confirm your identity, Complete verification or Secure your account.
- Select Request review and complete the on-screen steps.
- Watch your email and Business Support Home for the decision.
If the identity step rejects your ID, read what to do when Facebook ID verification is stuck. Meta says reviews typically take 48 hours, sometimes longer. If the restriction is lifted, earlier ads will not restart on their own; turn them on again in Ads Manager.
| Situation | What to do | Typical time |
|---|---|---|
| Portfolio restricted for a policy reason | Request review in Business Support Home | About 48 hours, sometimes longer |
| Meta asks you to verify the business | Complete verification in Security Center | Up to 14 business days |
| Ad account disabled for a failed payment | Pay the balance in Billing & payments | Ads resume once the balance is settled |
| Suspected hack or unknown admins | Secure profiles, remove unknown people, then follow What you can do | Varies by case |
| No one has full control | Submit a full control request with ownership documents | Varies by case |
If the review is rejected
Once Meta completes the review, the decision is final and the portfolio stays blocked. An ad account disabled for a policy violation that stays ineligible for six months can no longer be reinstated.
Do not open a new portfolio to keep advertising. Meta’s Advertising Standards prohibit using other assets to evade enforcement. Focus on assets still in good standing, and read how to recover a disabled Facebook ad account.
How to Protect Your Business Portfolio
- Keep at least two trusted people with full control, so one compromised or restricted profile does not lock the business out.
- Require two-factor authentication for everyone in Security Center, and save backup recovery codes.
- Complete business verification and keep your details identical to your documents.
- Remove unknown people, users inactive for 90 days and partners you no longer work with.
- Download your business history now and then to spot changes you did not make.
When to Get Professional Help
If you are unsure what to submit, or several assets are restricted at once, a structured case helps. AccRevert reviews the case, organizes the ownership evidence and prepares a documented request or appeal that is submitted through Meta’s official channels. Only Meta decides the outcome, so we cannot promise a result.
Pricing: a flat $299 case-preparation fee opens a case; a success fee of $599 for personal accounts, $999 for business accounts or $1,199 for Business Manager and ad accounts applies only if access is restored. Payment is by PayPal only. See our Business Manager Appeal service.
Frequently Asked Questions
How long does a Business Portfolio review take?
Meta says most reviews take about 48 hours, sometimes longer. Business verification, if requested, can take up to 14 business days.
Can I request another review if Meta rejects my appeal?
Meta limits the number of reviews, and a completed review is final. Fix the cause and gather documents before you submit.
Will my Facebook Page be deleted if the portfolio is disabled?
Usually not. A portfolio restriction mainly blocks advertising, but check each Page in Business Support Home, since a Page can carry its own restriction.
Who can request the review?
Only an admin of the restricted account can request it. If no one in your company has full control, Meta has a separate request process that asks for ID, an ownership document and a signed attestation letter.
Final Checklist
- Read the reason and What you can do in Business Support Home.
- Turn on two-factor authentication for every admin.
- Remove unknown people and partners.
- Match your documents, website and portfolio name.
- Submit one clear, complete review request.
- Turn ads back on in Ads Manager after reinstatement.
Is your Business Portfolio still restricted? Open your recovery case with AccRevert: a flat $299 case-preparation fee starts the work, and the success fee ($599 personal, $999 business, $1,199 Business Manager or ad account) applies only if access is restored.
Related Articles
- Business Verification on Meta Business Manager
- Can’t Verify Your Business on Facebook?
- Facebook Ads Account Disabled? How to Recover It
- Facebook Page Hacked? Recover Admin Access
- Business Manager Hacked? How to Get Back Into Your Business Portfolio
- Hacker Ran Ads on My Facebook Account? How to Stop the Charges
Stop guessing and document the case properly.
Our team can review the account history, available ownership evidence and the recovery steps already attempted.
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